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magnetic drawing board
Skip itPrices mostly outside the sweet spot ($3.70–$17.42) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.53avg listing price — sweet spot $15–$100
Review moat
Okay3,815.07avg incumbent reviews — the moat a new listing must climb
Market size
Bad£75K£75K/yr · 178K searches
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.70–£17.42cheapest to priciest tracked listing — scored on the share inside $15–$100