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magic tricks
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.63avg listing price — sweet spot $15–$100
Price range
Good£3.20–£120.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good808.27avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.6%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 332K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale