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magic set
Skip itSoft demand (-6.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£15.85avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£7.29–£29.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,103.89avg incumbent reviews — the moat a new listing must climb
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£138K£138K/yr · 219K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-6.8%90-day search growth — must beat 0% to launch