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magic flying butterfly
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great128.19avg incumbent reviews — the moat a new listing must climb
Growth
Great+72.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.12avg listing price — sweet spot $15–$100
Market size
Bad£2K£2K/yr · 10K searches
Price range
Bad£3.33–£13.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock