40
magic 8 ball
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,870.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay£111K£111K/yr · 122K searches
Avg price
Okay£8.88avg listing price — sweet spot $15–$100
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.38–£17.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf