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luigi costume
Skip itSoft demand (-45.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great226avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£13.72avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good£8.78–£22.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad£91K£91K/yr · 141K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-45.2%90-day search growth — must beat 0% to launch
Signals Out of Stock