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lorax costume
Skip itSoft demand (-88.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Review moat
Incredible9.5avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Good£13.70avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£3.36–£21.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£83K£83K/yr · 537K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-88.4%90-day search growth — must beat 0% to launch