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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 23Conversion 35Competition 17Returns 87Price range 47Avg price 43Brand share 0Review moat 30Quality gap 45

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Okay£5.77–£23.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.16

avg listing price — sweet spot $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,547.82

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad£47K

£47K/yr · 153K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand