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lobster costume
Worth a lookShows a thin review moat (41 avg reviews), but a small market ($28K/yr) keeps it on the watch list.
Review moat
Incredible40.84avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Avg price
Great£15.20avg listing price — sweet spot $15–$100
Price range
Good£5.02–£29.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 42K searches