25
liars uno
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,399avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.29avg listing price — sweet spot $15–$100
Growth
Bad-32.7%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 57K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.65–£8.48cheapest to priciest tracked listing — scored on the share inside $15–$100