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lego skyline
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£28.91avg listing price — sweet spot $15–$100
Price range
Great£14.39–£81.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,257.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£30K£30K/yr · 51K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand