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lego road plates
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£15.86avg listing price — sweet spot $15–$100
Price range
Good£13.58–£18.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,809.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 39K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand