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lego pyramid

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 4Growth 13Conversion 33Competition 3Returns 85Price range 94Avg price 95Brand share 0Review moat 71Quality gap 65

Avg price

Incredible£45.69

avg listing price — sweet spot $15–$100

Price range

Great£19.90–£100.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Good660.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.8%

90-day search growth — must beat 0% to launch

Market size

Bad£17K

£17K/yr · 14K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand