34
lego police station
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£50.17avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,934.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£5.60–£299.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£30K£30K/yr · 63K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price