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lego plane
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£35.14avg listing price — sweet spot $15–$100
Price range
Good£6.99–£162.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£302K£302K/yr · 337K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,121.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand