36
lego new york
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£41.63avg listing price — sweet spot $15–$100
Price range
Great£16.75–£104.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,106.64avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£31K£31K/yr · 38K searches
Brand share
Bad97%top-5 brand share — brand-locked demand