45
lego motor
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible44.05avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£19.74avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£4.77–£37.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 72K searches