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lego minifigure
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good659.27avg incumbent reviews — the moat a new listing must climb
Market size
Good£300K£300K/yr · 984K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.61–£22.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.15avg listing price — sweet spot $15–$100
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand