33
lego love
Skip itSoft demand (-89.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£25.59avg listing price — sweet spot $15–$100
Price range
Great£8.22–£38.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good923.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£123K£123K/yr · 140K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-89.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand