38
lego insects
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£23.45avg listing price — sweet spot $15–$100
Price range
Great£7.27–£75.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,061.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-30.9%90-day search growth — must beat 0% to launch
Market size
Bad£15K£15K/yr · 28K searches