45
lego house
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£33.04avg listing price — sweet spot $15–$100
Price range
Great£9.21–£73.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Good1,040.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£50K£50K/yr · 238K searches
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale