55
lego gun
Worth a lookShows low returns (0.2%), but a small market ($54K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great101.14avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£29.59avg listing price — sweet spot $15–$100
Price range
Great£12.57–£84.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 136K searches
Signals Out of Stock