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lego ghostbusters
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£81.40avg listing price — sweet spot $15–$100
Review moat
Good1,201.8avg incumbent reviews — the moat a new listing must climb
Price range
Okay£15.22–£267.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£14K£14K/yr · 55K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price