25
lego fire station
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£60.03avg listing price — sweet spot $15–$100
Price range
Great£37.62–£114.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,376.75avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
Market size
Bad£16K£16K/yr · 24K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price