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lego fast and furious
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£48.68avg listing price — sweet spot $15–$100
Growth
Good+37.9%90-day search growth — must beat 0% to launch
Price range
Good£15.18–£165.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£337K£337K/yr · 313K searches
Review moat
Okay2,767.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand