45
lego dragon
Skip itSoft demand (-15.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£35.63avg listing price — sweet spot $15–$100
Price range
Great£6.37–£98.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good919.61avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£120K£120K/yr · 130K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-15.2%90-day search growth — must beat 0% to launch