35
lego dots
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£15.21avg listing price — sweet spot $15–$100
Price range
Good£4.38–£40.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,078.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 68K searches
Brand share
Bad100%top-5 brand share — brand-locked demand