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lego dog
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£36.79avg listing price — sweet spot $15–$100
Price range
Great£5.65–£97.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good699.82avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£121K£121K/yr · 126K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-31.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand