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lego crane
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good967.91avg incumbent reviews — the moat a new listing must climb
Avg price
Good£142.57avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad£6.50–£424.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Market size
Bad£12K£12K/yr · 38K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price