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lego concorde
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£68.85avg listing price — sweet spot $15–$100
Review moat
Good646.1avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay£6.69–£292.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Market size
Bad£25K£25K/yr · 96K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price