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lego classic
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£23.02avg listing price — sweet spot $15–$100
Price range
Great£6.13–£44.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£663K£663K/yr · 713K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,584.87avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand