36
lego cat
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£22.27avg listing price — sweet spot $15–$100
Price range
Great£5.55–£88.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,156.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£78K£78K/yr · 316K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand