30
lego castle
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good661.31avg incumbent reviews — the moat a new listing must climb
Avg price
Good£127.01avg listing price — sweet spot $15–$100
Market size
Okay£137K£137K/yr · 116K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Price range
Bad£29.25–£435.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price