37
lego base plates
Skip itPrices mostly outside the sweet spot ($4.28–$11.20) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,697.91avg incumbent reviews — the moat a new listing must climb
Market size
Okay£208K£208K/yr · 326K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.96avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Price range
Bad£4.28–£11.20cheapest to priciest tracked listing — scored on the share inside $15–$100