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lego at at
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great480.71avg incumbent reviews — the moat a new listing must climb
Market size
Good£665K£665K/yr · 103K searches
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£385.62avg listing price — sweet spot $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Price range
Bad£32.98–£1130.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price