40
lego art
Skip itSoft demand (-30.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£53.18avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good595.42avg incumbent reviews — the moat a new listing must climb
Price range
Good£15.78–£137.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£158K£158K/yr · 330K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Signals High Price