51
lego army
Worth a lookShows low returns (0.6%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great204.61avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Avg price
Great£18.22avg listing price — sweet spot $15–$100
Price range
Great£4.62–£54.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 284K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale