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lego architecture
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£69.42avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Market size
Good£425K£425K/yr · 728K searches
Review moat
Good1,468.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad£15.78–£583.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price