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lego airport
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£41.75avg listing price — sweet spot $15–$100
Price range
Incredible£23.34–£61.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good647avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£67K£67K/yr · 38K searches
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand