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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Great£3.40–£80.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.82avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,130.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£32K£32K/yr · 220K searches
Brand share
Bad100%top-5 brand share — brand-locked demand