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lara croft costume
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great486.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Okay£11.87avg listing price — sweet spot $15–$100
Price range
Okay£3.54–£24.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£57K£57K/yr · 336K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Signals Quality Gap