39
lamaze toys for babies
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.10avg listing price — sweet spot $15–$100
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,304.04avg incumbent reviews — the moat a new listing must climb
Price range
Bad£6.10–£17.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£66K£66K/yr · 148K searches
Brand share
Bad97%top-5 brand share — brand-locked demand