40
ladybird costume adult
Skip itSoft demand (-82.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great197.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Price range
Okay£5.36–£18.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£13K£13K/yr · 110K searches
Growth
Bad-82.5%90-day search growth — must beat 0% to launch