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king kong
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£18.42avg listing price — sweet spot $15–$100
Price range
Great£5.07–£74.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great393.59avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 100K searches
Brand share
Bad99%top-5 brand share — brand-locked demand