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kerplunk
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Good£5.17–£24.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Review moat
Bad10,370.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad£70K£70K/yr · 140K searches
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf