45
kendama
Skip itSoft demand (-47.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great232.18avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.63avg listing price — sweet spot $15–$100
Price range
Good£6.44–£37.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£96K£96K/yr · 178K searches
Growth
Bad-47.5%90-day search growth — must beat 0% to launch
Signals Out of Stock