32
kapla
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£62.69avg listing price — sweet spot $15–$100
Review moat
Good622.1avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.73–£244.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£47K£47K/yr · 27K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price