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kaleidoscope
Worth a lookShows low returns (0.9%), but a small market ($64K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great369.5avg incumbent reviews — the moat a new listing must climb
Price range
Great£2.40–£61.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.02avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad£64K£64K/yr · 118K searches