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49

john deere tractor

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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 59Conversion 51Competition 44Returns 89Price range 86Avg price 95Brand share 15Review moat 34Quality gap 48

Avg price

Incredible£23.37

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great£5.45–£86.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+35.2%

90-day search growth — must beat 0% to launch

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,063.71

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£63K

£63K/yr · 65K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand