40
jockey fancy dress
Skip itSoft demand (-56.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great173.28avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.70avg listing price — sweet spot $15–$100
Price range
Great£13.93–£25.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£34K£34K/yr · 75K searches
Growth
Bad-56.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier